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Innocent has come up with an ingenious scheme to turn unsold fruit into smoothies for schoolchildren. Under an eight-week trial launched last Friday, unwanted fruit collected by one of Innocent's partners in the scheme, food donation...
Innocent has headhunted Philippa Brightman, special diets and health manager at Sainsbury's, to help steer the technical side of its fruit sourcing. The 27-year-old, who was instrumental in the February relaunch of Sainsbury's 100-strong...
An ex-director of Innocent Drinks has set up Bear, a new range of baked fruit snacks that he predicts will claw £5m in sales over the first three years. After four years as Innocent's commercial director, Giles Brook departed earlier this...
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