Smoothie company Innocent Drinks have raised more than £8,000 for charity at its Fruitstock free music festival in Regent’s Park, London.

The festival attracted 81,000 people compared to 38,000 the previous year, according to a report in The Times today.

The company spent about £250,000 on arranging the festival, although some money was recovered form concessions and food stalls that sold their products at the event. However, Innocent Drinks ensured that stalls offered healthy foods rather than the usual fast food range seen at festivals.

The company sold 29,000 smoothies at the event and gave away 7,000 samples, but Richard Reed, the company’s marketing director said the main purpose of the event was to give a “thank you” to everyone who buys their smoothies and to those who ditribute and sell them.