The marketing brains behind burgeoning smoothies and juices brand Innocent are aiming to attract attention with an eye-catching field marketing push this summer. Innocent teams will be touring the country in cow vans' and grass-covered ice cream vans which purportedly dance'. Armed with tons of fresh fruit, teams will be visiting gyms, shopping centres and supermarkets in a bid to get the product in front of more than a million people. The company is also planning to spread the word by distributing 800,000 copies of the Innocent company rule book through style bars, coffee shops and gyms. And it is getting set to kick off a heavyweight campaign on the London Underground next month which will see ads adorning every other carriage running on every single one of the capital city's 13 major tube lines. A spokesman said: "This is the first time we have launched such a heavyweight marketing initiative." {{P&P }}

Topics