The popularity of apricots is soaring as consumers eat more of the fruit at breakfast and lunchtime. Sales of apricots currently stand at £13.2m, up 17.4% by value and 21% by volume over the past year [Kantar 52w/e 13 June].
Blackmoor Estate is trialling apricots in a bid to ease the UK's reliance on imported fruit. The grower has planted two rows of apricots and will trial the crop for up to four years before planting it on a larger scale.
Blackmoor Estate is trial-growing apricots in a bid to decrease UK reliance on imported fruit.
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