AGE PROFILE of cabbage consumers Children 0-1614% Male 17-348% 35-6420% 65+12% Female 17-349% 35-6422% 65+15% Info: Usage overview of cabbage. In-home/lunchbox Cabbage was eaten with 805 million meals last year Consumption has declined by 2% compared with 2006 58% of those who eat cabbage are over 45 Health is given as the primary reason for eating it 57% of cabbage is eaten with the evening meal Traditional accompaniment to a roast Cabbage is a traditional product eaten predominantly by those aged 45 and over, with females marginally more likely to eat cabbage than men (25% vs 22%). Children and young adults are least likely to eat cabbage. However, due to concern over what children are eating, there is the potential to turn this around. Health is the primary reason for eating cabbage, with 45% of servings eaten for this reason. This is linked to high consumption by the over-45s, the most health-conscious consumers and the ones closest to achieving their daily 5-a-day fruit and vegetable intake. Cabbage is eaten primarily at traditional main meals (nearly two thirds of total consumption) and these main meals are normally eaten in the evening (37% of total). The weekend is the most popular time of the week to eat cabbage, which is strongly linked to the traditional Sunday roast. Cabbage is eaten most often with potatoes (84%), and particularly with roast potatoes (25%) and meat. The most popular way to cook cabbage is to boil it (64%), with steaming second most popular. Esther Cunningham