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Shoppers are rejecting melons for fruit that is cheaper and more convenient. Melon consumption fell 5% last year to 237 million occasions [TNS], at a time when fruit consumption rose 5% overall. The melon is seen as less practical than...
There were 619 million orange occasions in the latest year, down 2.3% Oranges make up more than 6% of our total fruit consumption Nearly two thirds of oranges are eaten by people in the 45-plus age group A third of oranges in the home are eaten as a...
The lunchbox has a large share of all consumption (20%), followed by in-home lunch (18%) and evening snack (17%)
Health is the key driver of consumption, accounting for 68% of occasions compared with 64% for total fruit
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