There were 619 million orange occasions in the latest year, down 2.3% Oranges make up more than 6% of our total fruit consumption Nearly two thirds of oranges are eaten by people in the 45-plus age group A third of oranges in the home are eaten as a snack Consumption during the working week makes up the majority of consumption Health drives the desire for eating oranges Orange consumption is in decline even though Britons are eating more fruit. Fruits such as strawberries (+15%), grapes (+8%), pineapple (+17%), apricots (26%) and raspberries (+47%) are being chosen instead of citrus fruits, where total consumption has fallen 4% on the year. Despite the slip, oranges still rank as our fifth-favourite fruit. Consumers mainly eat oranges for health reasons. Habit is also a strong motivation. While the 45-plus age group dominates consumption, 35 to 44-year-olds are also more likely to eat oranges. Children are still the least likely group to choose an orange, although their consumption grew 9% last year. The largest percentage declines are coming from 17 to 34-year-old consumers and the 65-plus age group. Oranges are being eaten more frequently during the early part of week, where health is the key driver. Having an orange as a snack is the most popular eating occasion, although it has fallen by 15% over the past year. Only the breakfast occasion and lunchbox consumption are providing growth for oranges. Nick Bavin