AGE PROFILE of dried fruit consumers
Info: Usage overview of dried fruit. In-home and lunchbox
Dried fruit was eaten on 690 million occasions last year, and the sector is in growth by 8% year-on-year
Adults 45+ account for 63% of consumption
53% is eaten at breakfast
51% is eaten with cereals and 40% with tea
63% of dried fruit is consumed for health reasons
Breakfast buoys up dried fruit sales
Breakfast remains the key time for dried fruit consumption. It is also popular as an in-home snack (15%) and in the lunchbox (13%).
Women aged 45+ account for 40% of consumption and have increased their consumption by 14% in the last year.
Some 63% of consumers state health as their motivation.