AGE PROFILE of apricot consumers



Children

0-1611%

Male

17-444%

45+24%

Female

17-449%

45+52%

Info: Usage overview of apricots. In-home and lunchbox

The apricot market is worth £13m in value and has declined 33% over the past year

The past year saw 165 million apricot occasions

Females aged 45+ consume more than half of the total

40% of apricots are eaten at breakfast time

In almost 60% of cases, apricots are eaten for health

They are more often consumed early in the week

Dried fruit accounts for more than 64% of consumption

Consumption has been in decline since a peak in 2006

A popular choice for the health-conscious



Apricots are mainly eaten at breakfast, but are also increasingly popular as an in-home snack. Home snacking (17%) has increased 26% compared with February 2007.

Ugo Jacquemier