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Scottish beer brand Tennent’s, part of Interbrew, has appointed Danny Masting as its new marketing manager.Masting will be based at the Wellpark Brewery in Glasgow and report to Kirsty Hunter, Interbrew’s marketing controller for Scotland. He...
Brewers are outraged at Somerfield’s latest beer price promotion, believed to be the lowest ever recorded in retail.The deal involved Interbrew, Coors and Carlsberg brands and offered any two packs of 20 cans of 440ml Carling, 20 bottles of...
The drinks industry can build up the beer category by looking at ways to present it to a wider audience, states Interbrew UK in its 2005 Market Report.The report, published this week, indicates that beer could be made relevant for a...
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