A new golden-coloured pepper is being trialled by Israeli exporter Carmel Agrexco (writes Richard Ford in Tel Aviv).

Carmel expects semi-commercial production of the pepper, which is currently in grower trials, to start next year. The company hopes to add interest to the UK pepper market, which is dominated by red, yellow and green varieties.

"The English supermarket is looking for something different," said Avi Bar, Carmel's product manager for peppers. "We don't see a real difference in varieties, so we look at colour."

The company is also doing further development work on brown peppers, which are relatively rare in the UK. Earlier this year it launched the ACE pepper, containing vitamins A, C and E, at Marks & Spencer.

Carmel also plans to introduce shrink wrapping to its mixed peppers over the next few weeks to extend their shelf life.