Sainsbury is to stock a new range of pre-packed continental meats called Simply Italian.
The meats are supplied by Italian curer Pietro Negroni.
They include Taste the Difference Parma ham, Prosciutto Crudo, Milano Salami and Cubetti di Pancetta, a cubed Italian bacon.
Other meats available will be Prosciutto di Speck, Bresaola, Mortadella and Pepperoni.
There is also an Italian Salami Selection Pack containing a variety of meats.
Simply Italian will be in selected Sainsbury stores from September priced between £1.29 and £2.99.