Meridian Wines is spending £500,000 on a second advertising campaign for its new brand Limonesco. The 4% abv product is a blend of Italian wine and Sicilian lemon juice, and was launched last summer. It retails at £2.95. This summer it is being supported by a campaign running in the national and women's consumer press. MD Tony Brown said: "This fills a gap in the market for consumers looking for something light and refreshing in the hotter months." {{DRINKS }}

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