Frozen pizza specialist Schwan's has extended its Chicago Town Deep Dish pizza range to include two 9" options which, it claims, offer consumers something different.
Like their 7" counterparts, the larger, Pepperoni and Triple Cheese pizzas (rsp: £1.99), have a dish-shaped base designed to hold more topping and to prevent the ingredients from slopping out inside the oven.
UK brand manager Janet McQuillan said the newcomers, aimed at the sharing market, gave consumers a "genuine reason to purchase off promotion".