The first advertising for InBev’s speciality beer Artois Bock coincides with its off-trade roll out this month.
The 6.2% abv beer, brewed in the classic bock style, was revived following the discovery of the recipe in the Leuven archives in Belgium.
Consumer awareness of Bock (rsp: £1.49) will be driven by a broadsheet campaign - part of £2m support for the brand this year - celebrating the life of Edmond Willems, the 19th century brewer who pioneered the brand.