Inter Link Foods is to bring out a Banoffee variant of its Soreen GO fruity cereal bar.
The newcomer will be merchandised next to its sibling on the cereal bar fixture.
It offers a more indulgent combination of Soreen malted fruit loaf with sultanas, rice, oats and bananas.
Positioned as a “healthier sweet treat”, the new 40g bars are aimed as an alternative to breakfast or dessert as well as for snacking and lunchbox occasions.
Due on shelves in the new year, the newcomer has already secured a listing with Tesco.
Selling in packs of five with an rsp of £1.59, the new bars boast a 95% fat-free, high carbohydrate and low calorie content.