Organic dairy Yeo Valley is boosting its yoghurts range to attract new customers as well as launching new size formats to create additional usage occasions.
The company, which has so far concentrated on stirred and Greek yoghurts, is this month launching a set yoghurt to appeal to a new group of consumers. The variant will initially be sold in a 500g pack, the size which Yeo Valley said was in most demand.
In addition, it is launching its Greek range in a 200g tub, targeted at the cooking market, and a 150g pot of its natural fat free recipe, aimed at tapping into the growing market for healthy lunchtime snacks.
“Natural yoghurt was our first ever product and thanks to our recipe, which is creamy and mild yet tasty, we have been strong in the market ever since,” said marketing director Ben Cull. “We believe there will be a very positive consumer reaction to each of these additions to our range.”