Jack Daniel's Barbecue Sauces have been relaunched in smaller bottles and a new Smokey Sweet barbecue glaze variant has been introduced.

Baxters Food Group, which produces the range under licence in the UK and Europe, has thickened the consistency of the sauces and switched from 275g to 260g bottles, which has allowed it to lower the rsp from £2.49 to £1.99.

"Our new improved sauces and our brand new glaze are delivered in a slightly smaller bottle size, which means that we can retail at less than £2," said Baxters licensed brands manager Karen Christie.

Topics