PepsiCo hopes to drive sales of its Quaker Snack-a-Jacks brand with the addition of more conventional flavours.
Snack-a-Jacks Chocolate Delights is a jumbo-sized range of the rice crackers in two sweet flavours - chocolate chip and chocolate orange (rsp: £1.59 for a 214g bag).
New smoked ham flavour Snack-a-Jacks Mini Bites (rsp: 49p for a 28g bag) replaces the tomato and red pepper variety.
The launches will be supported by a £3.3m media plan for the brand in 2005 that includes TV, radio and press advertising.