Pernod Ricard is hoping the nation's attention will switch from soccer to tennis before the end of the month so it can make the most of its major UK sponsorship for Jacob's Creek. The leading Australian wine has backed Wimbledon for the last five years and this year the French company is spending £500,000 on making the most of the brand's status as the official Australian wine supplier to the tournament. Soccer mania should draw to a temporary close after the World Cup final on June 30 and armchair sports fans will be able to devote their undivided attention to the second week of Wimbledon fortnight. Pernod Ricard is hoping to capitalise on the captive audience with national press and poster advertising timed to coincide with the start of the championships. An integral part of this is sponsorship of an eight-page Wimbledon supplement in the Daily Telegraph. Chris Seale, head of marketing, said: "We consider Wimbledon to be the perfect association for Jacob's Creek. When you think of Wimbledon you think of quality, style and success ­ values at the heart of the brand's philosophy." {{DRINKS }}