Jacques is searching for cider-loving ladies with “natural style” to act as brand ambassadors.
A Facebook campaign and competition running until 23 February will give three wannabe style icons the chance to appear in glossy magazines Glamour and Look as well as tickets to a host of fashion events.
“Jacques are on the look-out for consumers who, like Jacques, are naturally styled,” said Gillian Graham, assistant brand manager at Heineken UK, which controls the brand.
“We are looking for true Jacques advocates who will epitomise the brand and have the right attitude and ability to report on the latest beauty products, clothing styles, trends and accessories that a Jacques girl about town should have.”
Focus On Beer & Cider (10 July 2010)
Halewood unveils new cider for girls (5 June 2010)