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Warburtons has expanded outside the UK for the first time by launching into Tesco stores in four central European countries. The baker has worked with Tesco’s group food sourcing team – which sources products that could work across the retailer’s global business – to tailor seven Warburtons-branded lines for the European market. They include a white Toastie loaf, fruit bread, brown bread, crumpets and English muffins.
Warburtons is recalling six-packs of crumpets amid concerns several batches may have been contaminated with pieces of metal.
Traditional breakfasts are back in favour at the expense of Continental fare. Volume sales in the £154.3m traditional breakfast category, which includes crumpets and pancakes, have grown 3.8% in the past year, compared with 0.0% for the...
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