The National Fruit and Beverage Company is to launch a liquified jelly drink at the end of the month. Jelly Beings is aimed at a core six to early teen audience. Initial flavours are Raspberry Blast, Screaming Strawberry and Tropical Trouble. Additional variants are under development. The 150g doy packs depict fruit as alien creatures to appeal to kids. The product (rsp 39-49p) is drunk chilled. It will be available in multiples and independent outlets from the end of the month. Martin Dawe of Martin Dawe Brand Design said: "Interest has been so great. early indications are that demand will exceed supply." {{P&P }}