Cadbury Trebor Bassett is growing its family of ­Bassett's Babies, with a new Party addition set for launch next month.
The foam, jelly and milk gums mixture takes the brand, which already includes the Milky and Fruity Babies and original jelly products, further into territory dominated by Haribo.
Party Babies come in eight fruit flavours and are likely to benefit from this year's £2.5m media spend.
Mike Tipping, head of customer relations, said: "Bassett's Party Babies is great fun for the family and is set to emulate the success of our previous launches."