Big four rivals Asda and Morrisons are thought to have joined a number of private equity bidders for frozen food retailer Iceland. The long-awaited auction sparked into life on Wednesday, which was deadline day for the first round of bids.
Tesco and Asda are sourcing turkey from abroad despite ample British supply. A Tesco spokesman confirmed 5% of its fresh and frozen turkey was sourced from France, while Asda admitted that 2% of its offer was from Brazil. In both...
Asda has pulled off the final G33 victory of the year with a distinctly unfestive array of goods, notably bargain frozen pizza, tea bags and battered cod fillets. It offered five promotions, more than any of the other retailers.
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