A series of spoof free offers is being run in press advertising for John Smith's Extra Smooth.
Scottish Courage is backing its ale with ads in weekend supplements and men's style magazines until April.
The ads appear to offer free beer, but a close inspection of the text reveals that the brewer has no plans to give it away. The ads are part of a £19m marketing programme for the brand.
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John Smith's runs a stylish spoof
2002-01-12T00:00:00+00:00
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