The Johnny Rotten ads are being re-run on TV next month as Country Life looks to capitalise on strong sales growth following their earlier airings last winter and this June.

Dairy Crest's Great British Butter campaign will be re-run for six weeks from 2 November, supported by a two-week radio campaign from 23 November. It focuses on Country Life's British credentials and a promotion will also offer consumers the chance to win a hamper of award-winning British food and drink.

Brand awareness doubled to 40% last December during the first run [TNS 4 w/e 27 December 2008]. The brand's market share also reached a peak of 7.6% this summer [Nielsen 4w/e 8 August]. "In the Christmas period, this activity will reinforce consumer awareness of our key messages of taste and British provenance," said Dairy Crest marketing director Paul Fraser.