Warburtons has struck up a fruitful collaboration with soft drinks specialist Ocean Spray.
The two companies have joined forces to launch Cranberry Fruit Loaf. The 400g sliced offering (rsp: £1.09)is being positioned as a snacktime treat.
Maggie Quinn, category marketing controller at Warburtons, said: "This emphasises our commitment to new product development, which is essential for driving category growth."