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Green Giant became the sponsor of Aussie soap Neighbours last week to raise its profile at teatime. As part of a £4m support programme for 2010, the General Mills brand will feature in idents promoting the Channel Five programme over...
Green Giant has secured a sponsorship deal with Australian soap opera Neighbours.
Green Giant's foray into soup its first venture outside canned vegetables has failed to live up to expectations, generating less than half of the expected 4m first-year sales.
The three-strong range of pouch soups, which hit shelves in...
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