Suffolk based Green Label Foods has been chosen as Sainsbury’s sole duck supplier.
The company was already supplying the retailer exclusively with its Gressingham Duck, marketed under Sainsbury’s Taste the Difference range.
Now it is also supplying a standard range of duck, for which it uses the Pekin breed.
Sainsbury is taking a wider range of standard lines than it did from its delisted supplier, and Green Label is also supplying it with goose.
Sainsbury has become the leading duck retailer, holding a 47% share of the whole duck market [TNS 4 w/e November 6, 2005].