British Creameries was exhibiting for the first time as a brand in its own right. The company was created last year after Yieldingtree bought Unilever's cheese and creamery business. And visitors were given the first chance to taste British Creameries' branded cheeses and yogurts as well as a range of own label products. The new cheese lines on show included Just Like Cheese ­ made with vegetable oil and claiming to have 90% less cholesterol than Cheddar ­ and Just Like Cheese Toppers'. The company also aims to relaunch the Flora Cheese brand, for which it holds the licence from Van den Bergh Foods. It is also planning a range of kids' cheeses. Cheezie Aliens, Cheezie Eyes and Cheezie Frogs come in trays of 12 pop out cheeses. {{NEWS }}