Golden Kaan was one of the launch brands at the new format Mega Tasting by Wines of South Africa this week.
The exhibition-style two-day event, which replaces previous roadshow formats, included more than 280 producers showcased by region instead of by agent, as well as various themed tasting sessions.
ECS Wines and Spirits introduced the joint venture Golden Kaan brand range, developed by German-based brand specialist Racke, and South African winery KWV International. The brand consisted of single varietal wines priced about £5.49.
Gary Proctor, ECS’s MD, said: “The success of Golden Kaan in mainland Europe and Africa has resulted in the growth of the South African category as a whole and we are convinced that the launch of this brand in the UK will also lead to an expansion of South African sales in the £5-plus category.”
South Africa showed its response to growing demand for rosé, with companies such as FirstCape and Raisin Social, with its Leopard’s Leap Lookout brand, highlighting new rosé.
WOSA is continuing with its strategy aimed at increasing sales of wines priced £5-plus. This formed part of the tasting event where a range of Chenin Blanc, for example, could be tasted by price point.
“South Africa’s innovative approach to generic tasting has elicited widespread support among our export markets,” said Sophie Waggett, a spokeswoman for WOSA.
Sonya Hook