Kallo Foods has bought So Good's businesses in the UK and Continental Europe for an undisclosed sum.

So Good is the UK's number two dairy alternative brand behind Alpro.

"Our intention is to grow the existing portfolio and use our substantial established soy business in Europe to help innovate the whole dairy alternative category," said Paul Yeates, MD of Wessanen UK, owner of Kallo Foods and health food distributor Tree of Life. "We will take So Good into a new growth phase."

The first NPD under the new ownership would be the launch of soya yoghurts and pot desserts under the So Good brand, said Yeates.

Topics