Football megastars Steven Gerrard and Freddie Ljungberg are in the line-up for a Dream Team promotion for Pringles.
Kicking off next month, an on-pack initiative across the brand's top five 200g SKUs and 50g packs of Original and Sour Cream & Onion flavours will offer the chance to play football with the 11 members of the Pringles team. TVs, signed football shirts and other football-themed goodies are also up for grabs.
The activity will get support from a £3.2m marketing spend, which includes a TV ad featuring the football stars playing 'keepy-uppy' with a Pringles tube instead of a ball.
It builds on the brand's previous campaign for Euro 2004 and aims to score sales by reinforcing links with social snacking and watching sport.