French and speciality bread company Le Pain Croustillant has appointed Philippe Pirolo as innovations director to oversee product development strategy.
Pirolo's role will include bringing new technology and products to the LPC portfolio. His background is in product development and he previously worked for own label cereal firm Dailycer as npd manager.
He will report to sales and marketing director Darrell Greenwood, who said: "The consumer demand for premium products will drive a lot of Pirolo's plans.
"He will aim to introduce innovative ranging to our Continental and speciality breads and increase our organic offering. He will also seek to address the latest trends towards Mediterranean and US deli influences."
Pirolo added: "British consumers have very high quality standards which makes the challenge of my job unique."