Kellogg is adding a luxury' brand to its breakfast cereals in October with the launch of World Temptations, a range aimed at professional women. The three varieties ­ Belgian Chocolate Dream, Caribbean Fruit Carnival and Mediterranean Nut Medley ­ come in ice cream style resealable cylindrical tubs. Support includes ads in weekend supplements and women's magazines, and sampling at events such as the BBC Good Food Exhibition. Kellogg's marketing budget has neared £50m this year in a bid to fight the decline in boxed cereals. {{NEWS }}