Kellogg has cut the salt content of its flagship cereal brands by 25% in a bid to boost the health credentials of its products.
The cereals giant has cut salt in its Corn Flakes, Frosties and Crunchy Nut Corn Flakes as part of its ongoing salt reduction programme, which started in 1998.
One 30g serving of Corn Flakes now contains 0.55g of salt, which contributes 9% of the Guideline Daily Amount.
The same size serving of Frosties and Crunchy Nut Corn Flakes provides 0.35g of fat, only 6% GDA.
“We are committed to helping consumers reduce the amount of salt in their diets,” said Alyson Greenhalgh-Ball, Kellogg health and wellbeing manager.
The new formula is being flagged up on-pack with the message ‘even tastier’.