Kellogg has launched a front-of-pack labelling scheme to inform customers about its cereals’ contents. A bar showing key nutritional information including fat, salt and sugar and the proportion they contribute towards Guideline Daily Amounts will now be displayed on all boxes.
However, from the labelling it is clear that packs of Kellogg’s cereals such as Frosties and Coco Pops contain one third sugar - more than three times as much as the Food Standards Agency classification of 10g per 100g as “a lot” of sugar. A little sugar is 2g or less per 100g and between 2g and 10g is judged moderate.
Sue Davies, principal policy advisor at consumer group Which?, called for a consistent approach to such labelling: “It is important that a consistent format is adopted. The FSA is undertaking research to find the most useful model and we would like to see all manufacturers use the government scheme once it is finalised.”
>>p56 Kellogg puts GDA tally on pack