Cereal giant Kellogg’s is set to reduce the salt content in brands such as Corn Flakes and Rice Krispies by up to 30%.

The company said the move would take around 300 tons of salt a year out of the nation’s diet.

On top of the headline-grabbing reductions in its core lines, Kellogg’s is also planning reductions for Crunchy Nut, Frosties and Coco Pops.

“For the past 12 years we’ve been listening to our shoppers and taken down the amount of salt in our food,” said Kellogg’s head of nutrition Alyson Greenhaigh-Ball. “We’ve been doing this slowly so we take people’s palates with us.”

The new formula Rice Krispies are already available in stores, while the reduced-salt Corn Flakes will be ready from March.

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