Sales rose 5% to $3.3bn in the first quarter at cereal maker Kellogg’s.

The Kellogg Company also said operating profits grew 20% to $637m in the three months to 3 April.

"We are pleased with our first-quarter 2010 performance and are off to a positive start to the year," said Kellogg’s chief executive David Mackay.

"By remaining focused on our business model and strategy, we delivered solid results during the first quarter despite facing anticipated pressure to our top line."

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