Kerrygold has enlisted the help of the farmers in its new Owned by Irish Dairy Farmers ad campaign to whip up support for its Community Awards.

New ads from 7 June feature Kerrygold's farmers explaining why the awards have been launched and encouraging consumers to vote for their favourite community project.

Ten pence from each pack will go to the Community Awards prize fund, which will be divided among 10 winners. Kerrygold has also funded a community project in London's Mile End which features the UK's first 'recipe tree'.