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Heinz has announced its Big Soup brand is to sponsor rugby league’s 2011 Gillette Four Nations and Engage Super League.
Heinz has bowed to health campaigners at the expense of angering traditionalists by cutting the salt in HP Sauce by almost 40%. The US manufacturer announced yesterday it had reduced the amount of salt in the fry-up staple from 2.1g per 100g serving to just 1.3g.
Heinz has launched a new TV ad for its microwaveable meal range Heinz Pasta Pouches . The 30-second commercial, which first aired yesterday, aims to drive awareness and sales of the range which launched in July and will be backed up by 10 second cut downs.
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