Kettle Chips has added a Jalapeño Chilli variant to its menu to tap the trend for hot'n'spicy crisps.

The new flavour, available now, is made with Jalapeño Chillies crushed and dried to create an ­authentic hot taste (rsp: £1.69/150g). "Spicy flavours are becoming more popular among premium sharing crisp purchasers," said marketing director Andrew Slamin.

Spicy is the second fastest-growing crisp flavour in sharing bags after salted [Nielsen sharing bags value sales 52w/e 27 November 2010].