The new flavour, available now, is made with Jalapeño Chillies crushed and dried to create an authentic hot taste (rsp: £1.69/150g). "Spicy flavours are becoming more popular among premium sharing crisp purchasers," said marketing director Andrew Slamin.
Spicy is the second fastest-growing crisp flavour in sharing bags after salted [Nielsen sharing bags value sales 52w/e 27 November 2010].
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