Kettle Chips has added a Jalapeño Chilli variant to its menu to tap the trend for hot'n'spicy crisps.
The new flavour, available now, is made with Jalapeño Chillies crushed and dried to create an authentic hot taste (rsp: £1.69/150g). "Spicy flavours are becoming more popular among premium sharing crisp purchasers," said marketing director Andrew Slamin.
Spicy is the second fastest-growing crisp flavour in sharing bags after salted [Nielsen sharing bags value sales 52w/e 27 November 2010].
The new flavour, available now, is made with Jalapeño Chillies crushed and dried to create an authentic hot taste (rsp: £1.69/150g). "Spicy flavours are becoming more popular among premium sharing crisp purchasers," said marketing director Andrew Slamin.
Spicy is the second fastest-growing crisp flavour in sharing bags after salted [Nielsen sharing bags value sales 52w/e 27 November 2010].
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