Mr Men is celebrating its 35th birthday with the launch of two new ice creams featuring the cartoon characters.

Richmond Ice Cream has come up with Mr Men Mini Pots in packs of six for £1.99 - one with three milky and three chocolate ice creams and the other with three banana and three raspberry products.

Marketing manager Clare McIntosh said the products were a new format for children's ice cream. "The small pots are ideal for small hands. The range emulates the Mr Men tradition of wholesome fun and has no artificial colours or flavours."

The launch of Mr Men Mini Pots follows the success of Mr Men Milkies and Fruities lollies, which were launched last year and took a 5% share of the lollies market [ACNielsen 12 w/e August 6, 2005].