Toddler food brand Kiddylicious is launching two snack ranges for younger children.

Aimed at kids aged seven months and over, Fruity Puff is a puffed corn snack topped with freeze-dried fruit powder, which comes in banana, strawberry and blueberry flavours, and rice flour-based Flying Saucers are savoury snacks in cheese and tomato flavours (rsp: 55p/12g-15g pack).

Its existing products targeted kids of 12 months-plus, which meant it wasn’t tapping into the early months when mums start buying snacks for their babies, said the company.

The new SKUs will be available in 300 Asdas and on Ocado this month and roll out to Tesco and Sainsbury’s in June.