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Interfel, the professional body for French fruit and veg, has launched a three-year push for French apples in the UK. As part of the 1.2m campaign, it will support retailers with in-store activity for its umbrella Le Crunch apple brand...
The growing awareness of the provenance of foods and the preference to buy British has hampered the expansion plans of French fruit grower Blue Whale, particularly when it comes to apples. "There is a lot more pressure now from...
With poor harvests and decreased demand, the bad weather last year hit French fruit growers with a double whammy. The mild, wet 2006/07 winter followed by a cool summer meant the apple crop in the north west - where most of the...
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