Italian chocolatier Kinder is inviting parents to submit their children's funny insights in a new on-pack campaign.

The Kinder Smile campaign invites parents to upload a photo of their child, together with their insight, to the Kinder website. Six of the funniest applicants will feature on limited edition packs of Kinder Chocolate Mini Treats from early 2010.

The campaign is part of the brand's overall £750,000 marketing spend for 2009, which includes a tie-up with Ice Age 3: Dawn of the Dinosaurs.