Premium Indian lager Kingfisher is encouraging take home consumers to buy more by introducing four-bottle multipacks in Safeway which will go on shelf from the beginning of May. The brand made its name in Indian restaurants, where it is now stocked in 6,500 outlets, and has also been winning widespread listings in the off-trade. Marketing director Brian Dozey said the brand was the fastest growing ethnic lager in multiple grocers last year. "The launch of the four- pack will ensure a strong presence on the shelf and offer convenience for consumers." {{DRINKS }}