Kraft Jacobs Suchard is considering changing its name to Kraft Food. The move has set City tongues wagging again about a possible sell off of its Suchard arm. Kraft was dogged by rumours last year that parent Philip Morris was looking to offload Suchard. City sources suggest the change would indicate its willingness to split the businesses. A Kraft spokesman said the change, if carried out, would be no more significant than bringing the UK firm into line with its international operations and parent called Kraft Food. {{NEWS }}