n United Biscuits is to increase the marketing budget behind its key KP brands by 30% this year to £44m, but is axing Hula Hoops sub-brand Shoks following poor sales.n It hopes to breathe...
When asked what specific Coca-Cola promotion they remembered, the two for £2 2-litre promotion from wholesalers fared well. The top one for Cadbury, which came second, was its four for 99p direct marketing promotion while third place KP Crisps' two...
Position: Marketing controller
Company: KP Snacks
The Job: Devonport takes responsibility for The Real McCoy's, KP Nuts and Phileas Fogg brands. He will spearhead KP Nuts attempts to increase sales by positioning its nuts range into a...
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